There's a pervasive myth
among web site managers that simply submitting your web site
to hundreds of search engines will increase traffic to your
site. That's just not true! Submitting alone does not guarantee
that your site will be visible to search engine users. When
someone queries a search engine for a keyword related to your
site services, does your page appear in the top 10 matches –
or does your competition's?
If you're not listed within the first two or three pages of
results, you lose, no matter how many engines you submitted
your site to. There are two barriers to solving this problem.
First, you have to know the techniques that will move you into
a top 10 position – the very techniques contained in this special
report. Once you learn how to achieve a top 10 search position,
you have to monitor your progress – a crucial step that takes
hours to do right.
A top 10 ranking in a major search engine such as Yahoo!, Lycos
or AltaVista often will generate more targeted traffic than
an expensive banner advertising campaign. Plus, a good search
engine position is free – anyone can do it. Consider this:
-
Virtually everyone begins their web browsing
at one of the seven major search engines. Your rank within
these search engines determines how many people will find
and visit your web site.
-
Major search engines attract more distinct
visitors than any other web sites. In fact, seven of the
ten most visited web sites are search engines.
-
Other forms of online advertising such
as banner ads are expensive. Just a few good positions
under a few important keywords can deliver the same or
better results – for FREE.
-
Being in the yellow pages doesn't ensure
even one phone call -you need a good listing and a large
display ad. In search engines, the higher you rank under
important keywords, the more traffic you'll get.
The ways in which people discover web sites:
1. Links from other web pages 88%
2. Via search engines 85%
3. From friends 65%
This widely respected study shows that almost
90% of web users find web sites through search engines. This
proves something most of you probably already know – good
positioning in search engines will produce big results! |