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Why Your Web Site's Rank Matters!

There's a pervasive myth among web site managers that simply submitting your web site to hundreds of search engines will increase traffic to your site. That's just not true! Submitting alone does not guarantee that your site will be visible to search engine users. When someone queries a search engine for a keyword related to your site services, does your page appear in the top 10 matches – or does your competition's?

If you're not listed within the first two or three pages of results, you lose, no matter how many engines you submitted your site to. There are two barriers to solving this problem. First, you have to know the techniques that will move you into a top 10 position – the very techniques contained in this special report. Once you learn how to achieve a top 10 search position, you have to monitor your progress – a crucial step that takes hours to do right.

A top 10 ranking in a major search engine such as Yahoo!, Lycos or AltaVista often will generate more targeted traffic than an expensive banner advertising campaign. Plus, a good search engine position is free – anyone can do it. Consider this:

  • Virtually everyone begins their web browsing at one of the seven major search engines. Your rank within these search engines determines how many people will find and visit your web site.

  • Major search engines attract more distinct visitors than any other web sites. In fact, seven of the ten most visited web sites are search engines.

  • Other forms of online advertising such as banner ads are expensive. Just a few good positions under a few important keywords can deliver the same or better results – for FREE.

  • Being in the yellow pages doesn't ensure even one phone call -you need a good listing and a large display ad. In search engines, the higher you rank under important keywords, the more traffic you'll get.

The ways in which people discover web sites:

1. Links from other web pages 88%
2. Via search engines 85%
3. From friends 65%

This widely respected study shows that almost 90% of web users find web sites through search engines. This proves something most of you probably already know – good positioning in search engines will produce big results!



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