META tags are the information that you place in the <HEAD>
section of your web site which does not display in the browser
window. META tags allow the developer to communicate certain
information to the search engines, other automated services
and other web developers about their site.
Think of the META tag as food for a search engine's spiders.
META tags let you tell a search engine's spider:
1. The name of your site
2. A description of your site that you would like the search
engine to use
3. The keywords that you would like your site to be found
under
META tags provide web site developers with control over how
your site is listed in a spider-based search engine. If you
don't include them in your document, the spider will likely
take the first 25 words on your Web site and include them
as the name and description of the site.
META tags are easy to build. Just follow the format below
and replace our title, description and keywords with your
own. Here is an example of META tags: <HEAD> <TITLE>
increase traffic with seoconsultingfirm.com </TITLE>
<META NAME=" Keywords" CONTENT=" increase traffic, increase
web site traffic, search position, report position, report
search ranking, rank, search ranking, monitor search positions,
web site promotion, internet promotion, optimize search positions,
improve traffic"> <META NAME=" Description" CONTENT="
INCREASE Web site TRAFFIC. seoconsultingfirm. com is the premier
web marketing"> <!--This is a comments tag, you can
put keywords here, too--> </HEAD>
The <HEAD> Tag
Start your META tag section with a <HEAD> tag and end
with a </HEAD> by adding the front leaning slash. All
of your META tags should be contained within these two tags.
The <TITLE> Tag – The Most Important HTML Tag on
Your Web site
The <TITLE> tag displays the name of the site that will
appear in the top of the browser. This is the most important
HTML tag on your web site!
<TITLE> is the title tag and must be ended with a </TITLE>
tag. Many people visiting your web site never notice this
text that appears in the top blue border of their browser,
but most search engines assign the most significance to text
contained in the <TITLE> tag. Between these two title
tags, identify your site but try to make it sound interesting
and worth visiting, while at the same time, trying to get
as many of your keywords into it as possible. Always put your
<TITLE> tag right after the <HEAD> tag.
Important: Most of the large search engines will use as their
title for your site in the search results the contents of
your <TITLE> tag exactly as you composed it.
The <META NAME=" DESCRIPTION"> Tag
This tag allows you to write a description of your web site
that some search engines will use instead of what they would
otherwise randomly select from the copy on your pages. Not
all search engines recognize or read this HTML tag. Here's
how you use it, <META NAME=" Description" CONTENT=" Description
of your site">
Start your description META tag like the above followed by
not more than 25 words in general that are a compelling and
interesting description of your site.
The <META NAME=" KEYWORDS"> Tag
This tag lets you suggest keywords to the search engines that
you would like your web site to be returned for. Again, not
all the search engines will use this tag and some won't even
consider keywords included in this tag in their scoring of
your web site. Here's how you use this tag:
<META NAME=" Keywords" CONTENT=" Keyword1, Keyword2, Keyword3">
List all the keywords you can think of that you would like
your site to come up under within the length limits for each
engine.
The <!--Comment Tag -->
A comment or remark tag is typically used to record comments
about your web site or HTML code that you don't want viewed
on the actual page. This tag can also be filled with relevant
keyword content. Again, not all the search engines will use
this tag, and some won't even consider keywords included in
it for scoring of your web site, but some do. Here's how you
use this tag:
<!--Here are some comments that visitors to your web site
won't be able to see in their browser because the words are
included in this non-printing tag -->
Technically, comment tags are not considered part of the META
tag family of HTML code except that for Web site marketing
purposes you can include these comments between the <HEAD>
and </HEAD> tags where the META tags go. But you can
also include comment tags throughout your web site. Comment
tags can be used at the top, middle and bottom of web pages
for keyword placement to help increase keyword weight.
Using the <ALT> Tag for Keywords
The <ALT> tag is an HTML tag used to describe a graphic
on your web page. Often this tag is used simply to describe
the graphic a visitor will see when the page finishes loading.
Sometimes, this tag is used to describe a photo or graphic
that the user will never see. For instance, if the person
visiting the site is browsing the Web in the "graphics off"
mode, they will see the text you place in the <ALT>
tag instead of the graphic. People do this when they have
slow connections and they don't want to be slowed down by
slow-loading images.
The <ALT> tag can be filled with keywords and some search
engines will read and assign points to keywords contained
in this tag. Again, consult the search engine by search engine
breakdown in the second half of this report. Here is how the
<ALT> tag is commonly used: <IMG SRC="yatch.gif"
ALT ="This is the picture of a man on a car">
And here is how the ALT tag might be used to yield a keyword
advantage:
<IMG SRC=" yatch.gif" ALT="keyword1, keyword2, keyword3,
keyword4, keyword4, keyword5">
Using the <H1> Through <H6> Heading Tags
Headings are the larger print or subtitles on a page. The
smaller then number in the heading tag, the larger the font
size. For example, <H1> is larger than <H3>. Some
search engines score keywords and text found in heading tags
better than other text on your pages. This makes perfect sense
since text found in headings usually identifies a particular
theme or section of content.
Most marketing brochures and even books have chapter and section
headings that talk about something significant to come. As
many reading this report know, for the HTML heading tag, the
higher the number, the smaller the font size. Why not mark
particularly important phrases and keywords within your body
copy with a headline tag? With just a little bit of experimenting
you can usually make it look presentable and not that noticeable.
This way, some search engines will give extra weight to those
words or phrases.
Therefore, repeat your most important keywords in the heading
tags just as you should do with the <TITLE> tag for
the page. Example of a page with heading tags:
<HTML>
<HEAD> <TITLE> Search Engine Optimization and
Internet Marketing Company</TITLE>
<META name=" description" content=" Search Engine Optimization
and Internet Marketing Company, seo, se optimization.">
<META name=" keywords" content="optimization, submit, reciprocal
linking">
</HEAD>
<BODY> <H1>Search Engine Optimization Explained:</H1>
<P> Seoconsultingfirm is one stop shop for Search Engine
Optimization and Internet Marketing Company.</P></BODY>
</HTML>
The above example assumes "search engine" is the most important
keyword, which is why it is used in the heading tag as well
as the title and the body. Use multiple heading tags throughout
your page if you like, but always try to fill them with the
keywords you are trying to emphasize. If you're using microsoft
frontpage or another WYSIWYG editor, it should allow you to
select a heading "style" or some other way to visually create
the equivalent to an HTML heading tag.
-
If you're building a doorway page, always
keep the page content focused to a single theme and a limited
number of keywords so you don't dilute the effectiveness
of the page. Avoid the temptation to write about things
unrelated to "search engine" or your primary keywords.
-
Use your keyword at the beginning of the
title tag, the heading and first paragraph. When you're
having a tough time getting your page scored higher for
your keyword, having the keyword in the first position
rather than as the second or third can make all the difference.
-
Notice that we purposely used the plural
form of the word "search engine" to double our visibility.
Always add an "s" to your keyword whenever possible.
|
RECENT ARTICLES
