Include Keywords in Links
The text within a link is sometimes weighed more heavily than words found in the regular body text. Most people search on two or more words to narrow the scope of their search, so always include related keywords together whenever possible. The visible text of the links is where you primarily want to include your keywords. It's also a good idea to create your page names based on your best keywords. That way you score a few more keyword points for the occasional search engine that indexes the page name portion of the link tag as well. Using Multiple <TITLE> Tags Some search engines will give an advantage to web sites that include multiple <TITLE> tags. It seems strange and goes against the rules of HTML coding, but perhaps search engines just don't know that there should only be one <TITLE> tag and therefore assigns more points. We have already told you that many search engines assign the most points to keywords contained within the <TITLE> tag – it only seems natural that if you included a few extra, you might score even higher. Here's how you would apply this technique: <TITLE> Website Optimization, Designing, SEO </TITLE> <TITLE> Search Engine Optimization and Internet Marketing Company</TITLE> <TITLE>Search Engine Optimization and Internet Marketing Company</TITLE> Here we used three title tags. In some engines this will increase your relevance score. Sometimes a very long <TITLE> tag that you cram full of keywords will work too but won't look as pretty. You won't be able to use this technique unless you use an HTML editor that lets you edit the HTML code directly such as HomeSite (www. allaire. com). Many visual editing tools create the title tag for you, but will only generate one tag
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