Gateway To Mega Traffic
As you may know, search engines are capable of registering more than just one page of your site. A good site will have many if not all pages listed on the major search engines. An excellent way of getting traffic to your main page is to create many doorway pages. A doorway page is a page on your site that has been specifically designed to rank highly on a seach engine and to generate additional traffic for your main page. Your main site does not rank particularly well on the search engines. You need to create a doorway page that is high ranking. To do this, the trick is simply to make your page keyword rich. For instance, let us set up a page devoted to discussing sea food. First, save your page as "seafood.html". You then have two key words (sea and food) embedded in the name of the page! Second, give the page a title that includes the keywords sea and food. Make sure you start off with words that are near to the beginning of the alphabet. An example title could be: A comparison of sea foods available. Next a vitally important part - the content. Make sure that the content of your page is not only relevant to your main page, but is also of value to the reader. Doorway pages will only work if you can offer the visitor something of interest or value. Finally, include a link at the bottom of your doorway page that leads directly to your main page. Now, go and submit your doorway page to the search engines, but concentrate only on the keywords that are relevant to your doorway page. Do not try and promote your main page or the keywords you used for your main page at the same time. In time, your doorway pages should start showing up in the search engines. Run a search on those particular keywords for that doorway page, and check how well you rank. Your doorway pages will soon start bringing you in extra traffic so long as they are reasonably placed in the search engines. Swapping doorway pages Now you know how to create doorway pages, here is a technique involving doorway pages that is not frequently used, but has great potential for dramatically boosting traffic to your website. We recommend you follow this technique closely for maximum effect. (1) Make a duplicate copy of one of your best, most informative and content-rich doorway pages. (2) Using the search engines, find a highly ranked website that would be interested in the information you have on your doorway page. The higher up they already are in the rankings, the better. (3) Take the duplicate copy of your doorway page, as created in step one, and change its title, metatags, description, keywords and content. When it comes to title and keywords, use the principles I mentioned in earlier chapters, but make sure you don't end up with the same title or the exact same set of keywords as your "original" page. (4) Remove all "internal" links from your duplicate page that link to other pages on your website. Then, somewhere on the page, add two new links: one pointing to your main page, the other pointing to the main page of the site you found in Step Two. (5) Publish your duplicate page to the web (without overwriting your original page), and make a note of the URL of your duplicate page. Once your page is on their website and promoted on the search engines, you should start receiving additional traffic to your site, coming from your "exchanged" doorway page. It is also a good idea to come to some sort of agreement on how often you will submit each other's exchanged pages to the search engines. Doorway sites Some webmasters don't stop at creating doorway pages they create whole additional sites dedicated to bringing traffic to their original site! The principal of a doorway site is very similar to that of a doorway page, but with many advantages: They can be promoted on the search engines. Some search engines limit the number of pages you can register from any one domain. However, if you own more than domain name, you can register these pages on the search engines as well, and benefit from the additional traffic! They can be used to promote one specific aspect of your main site. For instance, if your main site is about internet marketing, you could create a doorway site specifically about newsletter marketing. Make sure that you give your visitors the option of subscribing to your newsletter from your doorway site, and provide links to your main site as well as to your products and services. You can develop reciprocal links for your doorway site too. Just as you sought after sites with which to swap links with your original site, do the same for your doorway site, and soon you'll have double the number of links pointing to your sites! Links between your doorway site and your main site will boost your rankings in the search engines. This is because an important factor that search engines use to rank your site is how many other sites are linking to you. Therefore, put a link to your main site on every one of your doorway pages and doorway sites.
Site Promotion Index	Next