Here are some suggestions that should help you build doorway pages that are a notch above the creations of most of the other webmasters:

• Try to make the doorway pages look as they were a part of your site. Don't include a "click here" link or use a redirect; instead, add your site's navigation menu on the doorway page and let users use it to get to your actual site. If you absolutely have to redirect people, always use an external JavaScript redirection script instead of META refresh tags.

• Don't use a template or a purpose-built program to create your doorways. Create them by hand, your chances of getting caught will be significantly lower.

• Make your doorways look good. Pages that have just black text on a white background will scare off a big part of visitors. They also stick out like a sore thumb and increase the possibility of your doorway page being detected by competitors who might drop a note to the search engine's spam department about your pages.

• Attempt to include at least a small part of real content into the text you use on your doorway page. At the very least the text has to be readable and understandable, placing a mere list of random words on the page is a deadly mistake.

• If you make doorways that are specifically optimized to match the algorithm of one search engine, use a robots.txt file to prevent other search engines from grabbing the page. If a search engine happens to find for example five versions of the same doorway page that are all identical except for small changes you've made to account for the differences in the algorithms of search engines, you can get into trouble.

• If you have to use doorways, limit the numbers. Don't make hundreds of doorway pages.