Why is it necessary to maintain my search engine marketing campaign?
In addition to building a campaign around keyword phrases and regional/international directories and portals, search engine marketing is an ongoing necessity as search engines are forever changing their ranking methods and refreshing their databases. Once a position has been obtained in an index it must be maintained and, wherever possible, improved. Without maintenance your site position will deteriorate and drop out of the top 30 positions and frequently out of the index altogether.
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