Most people select keyword or phrases by guessing that is not good for business! GoTo.com has a great Search Term Suggestion page that you can use to eliminate or overcome the guess work. At this site, you can enter a term that's related to your site and find out how often it is used. Better yet, this free tool will give you all the similar search terms and how often they are used. It even shows the different spellings used.... you will be amazed at what a difference they can make! For example you use key word Chandigarh it will give all search by keyword like Chandigar, chanidgarh or any world in which chandigarh is there you can decide which world appears maximum to select it for your site Also, many people using a search engine will put a plus sign (+) between every word they type in. To have the highest possible number of visitors from search engines, we need to utilize all these little details when we create our web pages! Here is where you can find the Search Term Suggestion page: