Keywords are the key to whether your site is seen in the search engines or not. Whether you plan to submit your site for free or use a service you will need to prepare your keyword for the site

Following are the tips while making your site keywords.

• Do not put words into your keyword list that have nothing to do with the content of your web site.

• Unless you are a well known company like Microsoft, it is generally less important to emphasize your company name. Ideally your web site will bring you new business from customers that are unfamiliar with your company, but who are searching for products/services that you can provide

• Do not hide keywords in the text of your document by using a font color that is the same color as your background color

• Think about where the competition is for keywords. Avoid using common or generic words, especially ones that have to do with the Internet in general, i.e., web design, internet services, etc. If you are a real estate agent, the words 'real estate' might be very hard to capture. You would be better off with something more specific like 'commercial real estate pennsylvania.

• Use common variations of misspelling in your keyword list.

• Make sure you use your keywords in the body text, Title tag and Meta tags of your main page. If you have the perfect keywords, Title and Meta tags, but your body text or content does not contain your keywords, you will probably be listed low in the search engines. Concentrate on the first two paragraphs of your web page

• The more key words (phrases) you stress, the less each one will become emphasized. You have a better chance of ranking higher in the search engines with a more targeted approach.

Choose the right keywords! Target the wrong keywords and all your efforts will be in vain. Choose the right keywords, and you'll see an increase in traffic. It is of utmost importance to identify your target market and then select keyword phrases to match. Therefore, select your keywords with extreme care!