Search engines deploy various other factors into their indexing algorithms. The purpose of this is to present to you the various other factors that effect your positioning in search engines and how to optimize your design and layout such that search engines may rank you higher. Many search engines now encourage webmasters to use meta tags and other descriptive elements in their webpages to help index their websites. In this section, we tell you how search engines spider your website and how to fine-tune and optimize your pages for search engines to read into their databases. From adding image comment substitutes to working with frames, we attempt to cover every aspect of web design from a search engine perspective on how to increase search engine rankings.